PRIVACY POLICY

AM Cremation & Funeral Care is committed to respecting the privacy of our clients and website visitors in a manner expected of a leading provider of funeral, cremation and related services. We value our relationships with existing and prospective clients and recognize that an essential element of those relationships is the trust and confidence of the families we serve. This Privacy Policy applies to personal information provided or obtained on our website.

This Policy does not apply to personal information that may be provided using the websites of our business partners or any other third parties, even if those third-party websites are linked to our Site. Please note that, when you post any information or other content to an online obituary or memorial using our Site, such information and/or other content is viewable by the public, and the security and other protective provisions of this Privacy Policy do not apply. Please also note that information or other content submitted on a third-party memorial website or floral website linked to this Site is subject to the terms of the privacy policy applicable to such third-party website, and not the terms of this Privacy Policy.

Information We Collect
We may collect and store the following information when you use this Site: Contact and Content Upload Information. When you contact us using one of our online contact forms, we receive the messages you send as well as the personal information you provide, such as your name, phone number, and e-mail address. If you upload a digital photo or written content, we also receive any personal information you submit at the time.

Log Data
When you access and use our Site, we may automatically record information concerning your activity on the Site. This may include your IP address or other identifier, your browser type, the types of information you search for and view on our Site, locale preferences, and your mobile carrier. If you arrived at our Site by clicking on an advertisement or promotion on another website, we may also take note of the web page you visited before you came to our Site.

Cookies
This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit The cookies Squarespace uses.

• These functional and required cookies are always used, which allow Squarespace, our hosting platform, to securely serve this website to you.

• These analytics and performance cookies are used on this site, as described below, only when you acknowledge our cookie banner. We use analytics cookies to view site traffic, activity, and other data.

Fonts
This website uses font files from Google Fonts and Adobe Fonts. To properly display this site to you, servers where the font files are stored may receive personal information about you, including:

• Information about your browser, network, or device

• Your IP address

Interest-Based Advertising
On the Site, we may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. This section of our Privacy Notice provides details and explains how to exercise your choices.

You may see certain ads on other websites based on your visits to our Site because we may participate in advertising networks administered by third-party vendors. Ad networks allow us to target our messaging to users through demographic, interest-based and contextual means. These networks track your online activities over time by collecting information through automated means, including using cookies, web server logs and web beacons. The networks use this information to show you advertisements that are tailored to your individual interests. The information our ad network vendors collect includes information about your visits to websites that participate in the vendors’ advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on the Site and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. To learn more about how to opt out of ad network interest-based advertising, please visit: http://www.aboutads.info/choices/.

We may use third-party web analytics services on our Site, such as those of Google Analytics. The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the Site. The information collected through these means (including IP address) is disclosed to these analytics providers, who use the information to evaluate use of the Site. To learn more about Google Analytics and how to opt out, please visit: www.google.com/analytics/learn/privacy.html. We may combine information we collect from you with information we receive from third parties and use it for the purposes described in this Privacy Notice. We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

Analytics
This website collects personal data to power our site analytics, including:

• Information about your browser, network, and device

• Web pages you visited prior to coming to this website

• Your IP address

This information may also include details about your use of this website, including:

• Clicks

• Internal links

• Pages visited

• Scrolling

• Searches

• Timestamps

We share this information with Squarespace, our website analytics provider, to learn about site traffic and activity.

For website visitors
This website is hosted by Squarespace. Squarespace collects personal data when you visit this website, including:

• Information about your browser, network, and device

• Web pages you visited prior to coming to this website

• Your IP address

Squarespace needs the data to run this website, and to protect and improve its platform and services. Squarespace analyzes the data in a de-personalized form.

How We Use Personal Information
We use personal information to provide you with quality services, to carry out requested transactions, and to improve our Site and our service and merchandise offerings. We may use some of the information that we collect concerning you in order to present you with information concerning services or merchandise that may be of interest, and we may share that information within our family of affiliates. For example, we may tailor our marketing efforts based on the types of services and merchandise you purchase, the services and merchandise in which you demonstrate an interest, and your use of our Site. In some instances, we may share limited personal information with third-party online floral and memorial websites in connection with our funeral, cremation, or other time-of-death services, and when you navigate to those third-party websites from our Site. In addition, we may retain and use communications, transaction details, your IP address, and identifying information in order to maintain audit trails for security purposes.

We may provide personal information to third-party providers of goods and services who assist us in providing services or merchandise to you. We require that those providers use personal information only for that purpose, and we also require assurances that they will appropriately protect personal information entrusted to them.

Protecting Personal Information
We are committed to maintaining the security of personal information. We employ reasonable security measures to secure and protect the information we receive. Please remember, though, that no method of electronic transmission or storage is 100% secure.

Disclosure Policy
We disclose personal information as necessary to operate our business, such as in connection with providing services to you or processing your transactions. We also may disclose information concerning you if required to do so by law or if we believe that such action is necessary to comply with a legal obligation or to protect and defend our rights or property, or those of others. In addition, we may share anonymous information aggregated to reflect Site traffic volume, average time spent on a Site, pages viewed, and other such parameters with our business partners, advertisers, consultants, or other persons or entities for any legitimate business purpose.

Sales, Mergers, and Acquisitions
In the event of a sale or other transfer of ownership of one or more funeral home or cemetery locations or other business units to a third party (whether by private sale, through operation of law, as part of a divestiture plan, or otherwise), we will provide personal information and transaction history associated with each such business unit to the persons and/or entities assuming control of such business unit.

Public Disclosure
Using Non-Restricted Services As stated above, when you post any information or other content to an online obituary or memorial using our Site, such information and/or other content is viewable by the public, and the security and other protective provisions of this Privacy Policy do not apply. Our Site may make online Obituaries, Biographies, Photo Galleries, other online memorials and other postings to our non-restricted services available for viewing by all our visitors unless the sponsor or host of a service selects a privacy setting that restricts public access (available as an option only on certain services). Any information or other content disclosed on a non-restricted service becomes public information and may be collected and used by others without your or our knowledge. Also, please keep in mind that the posting of your user ID or alias in connection with public disclosures may result in the transmission of unsolicited messages to you from persons and entities over which we have no control. Please exercise caution and good judgment when disclosing any personal information in any non-restricted service. Note that we cannot be responsible for any online postings by a family member, friend, acquaintance or other person or entity outside of our control. Such activities and the associated postings are also outside the scope of this Policy.

Third Party Links
The Site may contain links to other websites, and other websites may link to this Site. Please be aware that we are not responsible for the privacy practices of such other websites. Whenever you visit another website – via a link from this Site or otherwise – you should review the privacy policy of that other website. This Privacy Policy applies solely to information provided or obtained on our Site.

Notice to Canadian Residents
We collect, use and disclose your personal information with your consent, which may be express or implied. You may withdraw your consent to the use and disclosure of your personal information by us or by third parties for marketing purposes at any time by contacting us as specified below under “How to Contact Us.” If you would like to access, update or ask us to delete your preferences or the personal information that we have collected about you, please contact us, and we will respond to your request within 30 days.

Cross-Border Transfer
Your personal information may be processed, used, stored, or accessed in the United States, and may be subject to the laws of those countries including requirements to disclose information to government authorities, courts or law enforcement agencies.

Notice to California Residents
CALIFORNIA ONLINE PRIVACY PROTECTION ACT
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf According to CalOPPA, we agree to the following:

• Users can visit our site anonymously.

• Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.

• Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

• You will be notified of any Privacy Policy changes on our Privacy Policy Page.

• You can change your personal information by emailing us.

COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

Our Site is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on our Site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on our Site, we will delete the information from our records.

Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email within 30 business days.

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

• Send information, respond to inquiries, and/or other requests or questions

• Process orders and to send information and updates pertaining to orders.

• Send you additional information related to your product and/or service

• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CANSPAM, we agree to the following:

• Not use false or misleading subjects or email addresses.

• Identify the message as an advertisement in some reasonable way.

• Include the physical address of our business or site headquarters.

• Monitor third-party email marketing services for compliance if one is used.

• Honor opt-out/unsubscribe requests quickly.

• Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, follow the instructions at the bottom of each email, and we will promptly remove you from ALL correspondence.

Do Not Track Policy
We use Squarespace to host the Website and, to the best of our knowledge, Squarespace does not currently support recognition of Do Not Track protocol. Squarespace has released that it collects and uses aggregated, non-individualized, information collected from users of Squarespace websites to analyze trends, administer websites, track users’ movements around websites, and gather demographic information about their userbase. While the Company does not track its customers over time and across third party websites to provide targeted advertising, Website users should be aware of Squarespace’s potential tracking when they use the Website.

Online Privacy Policy Only
This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent
By using our site, you consent to our online privacy policy.

Notification of Changes to Policy
We reserve the right to modify this Privacy Policy. Whenever we decide to change this Policy, notice of the change will be posted on the Site for a reasonable period of time. Nevertheless, you should review the Privacy Policy from time to time to be sure you are aware of the most recent version. Please be assured that we will only use information in accordance with the Privacy Policy in effect at the time the information was collected.

How to Contact Us
Customer questions, comments and feedback are very important to us. For privacy-related issues, contact us via e-mail at: info@amcremations.com, or write to us at: AM Cremation & Funeral Care, 2000 14th Ave E, Unit 104, Palmetto, FL 34221.

Revised December 2022